The numbers
Operator numbers. Not advisory numbers. Each case below leads with the challenge, the action and the outcome the board cared about.
€120M
Marketing budget run per year as CMO
€50M
Incremental revenue in under 12 months
€607M+
MGM acquisition of LeoVegas
+500%
Italy grown from €3M to €18M in a year
18%
EBITA uplift
40%→30%
Marketing-to-revenue ratio cut
€50M
CMO, LeoVegas Group
Challenge
Inefficient marketing organisation at scale. €120M budget, soft growth, agency stack underperforming.
Action
Modernised budget allocation. Embedded data-driven decision making. Digital-first execution. Restructured the agency stack.
Outcome
€50M incremental revenue in under 12 months. 18% EBITA uplift. Marketing-to-revenue ratio cut from 40% to 30%.
€607M+
Executive contributor, LeoVegas Group
Challenge
Public company under strategic review. Need to deliver an outcome for shareholders.
Action
Carried the commercial number through the review. Held the operating performance that supported the offer.
Outcome
Contributed to the MGM Resorts International acquisition of LeoVegas at an enterprise value above €607M.
+500%
Managing Director Italy
Challenge
Weak performance in a key European market. Bloated team. No commercial focus.
Action
Restructured the team from 35 to 10. Redefined investments. Built the commercial engine and the operating cadence.
Outcome
Italy revenue grown from €3M to €18M in under one year. Costs cut 60% on the way.
Turnaround
CEO, US fund-backed gaming company
Challenge
Distressed business. Cash constrained. Leadership stretched. PE owner needed a turnaround.
Action
Took full P&L ownership. Stabilised cash. Rebuilt the leadership team. Refocused product and commercial.
Outcome
Restored growth foundations. Handed over a revitalised company ready for the next phase.
€1.35M
Founder, Optimized Group
Challenge
Build a digital agency from zero in Italy. No book. No team. No brand.
Action
Founded, hired, sold and delivered. Five straight years of 100% YoY growth.
Outcome
€1.5M revenue. Successful exit at €1.35M. Built into a recognised name in the Italian digital agency market within five years.
7x
Selected advisory mandates
Challenge
Underdeveloped markets and underperforming country operations across European groups.
Action
Identified underserved priority markets. Built strategic plans. Pushed local execution.
Outcome
Revenue in priority markets grown up to 7x within one year. 300+ companies advised across the career.
Next step
Book a 30-minute intro call. No pitch deck. Direct answers on fit, timeline and scope.
